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 Community Relations
Success is a team effort. Your business can attain new
levels of recognition and goodwill through strategic partnerships in community.
| When La Porte-based Air Products Inc won the Industry of the Year Award, Canik
Communications developed text for a special newspaper insert to tout
this honor to the neighboring community. The public relations payback
gave Air Products a new level of recognition with their local residents
and business community. |
When Rohm and Haas Texas launched a vividly designed,
community-focused newsletter (at right), Canik
Communications developed feature
articles highlighting the company's generosity in supporting area events
and donating time and money to area schools. Other articles educated readers
on the company's product line, demonstrating the family-friendly use of each Rohm and Haas chemical
in products making their lives easier and more productive. Mailback reply
cards in each newsletter demonstrated the community enjoyed the newsletter
and had a more positive impression about this giant company in their backyard.
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